2022-06-19
Nowadays, everything is going digital. You must have seen the promotion of the items that the firm sells, the courses that the school teaches, and the cuisine that the restaurants offer. This is all possible due to digital marketing.
So, what exactly is digital marketing?
Digital marketing, to put it simply, is internet marketing. It is the use of internet platforms, electrical gadgets, and digital technology to sell and advertise a business, person, product, or service. Digital marketing encompasses a wide range of initiatives, including email marketing, content marketing, search platforms, social networking sites, and much more. You encounter a product ad while browsing the internet, you like it, and you place an order after reviewing the previous posts. This is due to the prevalence of digital marketing, which has helped several businesses thrive.
How does digital marketing work?
Understanding how digital marketing works is pretty straightforward.
First and foremost, you must establish digital marketing objectives such as increasing sales, increasing your client base, increasing brand recognition, and so on. After that, you should target the audience by age range so that you can attract prospective clients. You must determine how much money you have available to invest in specific digital marketing campaigns. It's your top priority to figure out which kind of advertising you may utilize for your campaign, whether it's Instagram, Facebook, website, Google, email, or anything else.
What are the most well-known digital marketing strategies?
Traditionally, marketing was done through publications, magazines, television broadcasts, and radio. These still exist, but they aren't nearly as effective as digital marketing. Customer interaction is more prevalent in digital marketing than in traditional marketing. This is due to the wide variety of marketing techniques available, which are often adjusted to match the needs of different organizations and marketing plans.
Some well-known tactics that have proven to be beneficial in helping businesses develop include:
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Email Marketing
Content Marketing
Pay-Per-Click (PPC) Advertising
Website Marketing
Affiliate Marketing
Nepal's digital marketing scenario
Over the last several years, the digital marketing trend in Nepal has exploded in popularity among Nepalese businesses. Nepal has lately seen a likely increase in Internet users and has already made significant progress in the digitization process. According to research, there were 11.51 million internet users in Nepal in January 2022. It is seen that nearly 91% population has internet access. Due to this change, the way of marketing in Nepal is also changing.
Nepal is now undergoing digitization in many areas, and a new digital marketing business shows up every other day, only to perish within a few years. It's all due to the tremendous rivalry that exists in Nepal's digital marketing industry. Due to a lack of supervision and direction, digital marketing in Nepal is struggling. In addition, there is no established system or set of criteria in Nepal for applying for and acquiring professional licenses as a Digital Marketing Agency.