How digital marketing is changing business?

Nowadays, everything is going digital. You must have seen the promotion of the items that the firm sells, the courses that the school teaches, and the cuisine that the restaurants offer. This is all possible due to digital marketing. 

So, what exactly is digital marketing?

Digital marketing, to put it simply, is internet marketing. It is the use of internet platforms, electrical gadgets, and digital technology to sell and advertise a business, person, product, or service. Digital marketing encompasses a wide range of initiatives, including email marketing, content marketing, search platforms, social networking sites, and much more. You encounter a product ad while browsing the internet, you like it, and you place an order after reviewing the previous posts. This is due to the prevalence of digital marketing, which has helped several businesses thrive.



How does digital marketing work?

Understanding how digital marketing works is pretty straightforward.

First and foremost, you must establish digital marketing objectives such as increasing sales, increasing your client base, increasing brand recognition, and so on. After that, you should target the audience by age range so that you can attract prospective clients. You must determine how much money you have available to invest in specific digital marketing campaigns. It's your top priority to figure out which kind of advertising you may utilize for your campaign, whether it's Instagram, Facebook, website, Google, email, or anything else.


What are the most well-known digital marketing strategies?

Traditionally, marketing was done through publications, magazines, television broadcasts, and radio. These still exist, but they aren't nearly as effective as digital marketing. Customer interaction is more prevalent in digital marketing than in traditional marketing. This is due to the wide variety of marketing techniques available, which are often adjusted to match the needs of different organizations and marketing plans.  

Some well-known tactics that have proven to be beneficial in helping businesses develop include:


Search Engine Optimization (SEO)

  • When you need to buy anything, you go to Google and search for it, then select the first or second page. That's when SEO comes in handy. To encourage people to interact with you, you must rank your website at the top. Because of SEO, this is feasible.


Social Media Marketing (SMM) 

  • It has been shown that using social media networks to reach customers and convey business content is effective. A social media marketing campaign's main purpose is to raise brand recognition and build customer trust. Social media can be used to run commercial campaigns, contests, and develop unique and entertaining content that might go viral.


Email Marketing

  • Email marketing is a powerful strategy with a track record of success. You may approach prospective clients who are genuinely interested in your brand through email marketing.


Content Marketing

  • It's all about the content when it comes to content marketing. The purpose of a content marketing campaign is to create content to connect with potential prospects. Content is often published on a website and then marketed using social media, email marketing, and SEO.


Pay-Per-Click (PPC) Advertising 

  • Simply put, you would have to pay for the number of clicks each time a person clicks on your sponsored ad. It's the simplest and most effective technique to increase website visitors. 


Website Marketing

  • One of your most valuable marketing tools is your website, which may assist potential consumers in finding what they're browsing for and making the ultimate transaction. The website should reflect the company's brands, products, and services.


Affiliate Marketing

  • Influencers use affiliate marketing to promote other people's products and earn a commission every time a sale or a lead is generated. It is one of the oldest marketing strategies.


Nepal's digital marketing scenario

Over the last several years, the digital marketing trend in Nepal has exploded in popularity among Nepalese businesses. Nepal has lately seen a likely increase in Internet users and has already made significant progress in the digitization process. According to research, there were 11.51 million internet users in Nepal in January 2022. It is seen that nearly 91% population has internet access. Due to this change, the way of marketing in Nepal is also changing. 

Nepal is now undergoing digitization in many areas, and a new digital marketing business shows up every other day, only to perish within a few years. It's all due to the tremendous rivalry that exists in Nepal's digital marketing industry. Due to a lack of supervision and direction, digital marketing in Nepal is struggling. In addition, there is no established system or set of criteria in Nepal for applying for and acquiring professional licenses as a Digital Marketing Agency.